Customer Relationship Management (CRM) solutions are software tools or platforms designed to help businesses manage and analyze customer interactions throughout the customer lifecycle. The primary goal of CRM is to improve relationships with customers, streamline processes, and enhance customer satisfaction. CRM solutions enable organizations to collect, organize, and access customer data in a centralized system, providing insights that can be used to make informed business decisions. It includes:

• Contact Management
• Sales Automation
• Security and Data Privacy
• Workflow Automation
• Customer Service and Support
• Mobile Accessibility